How to Write an Effective Promotional News Release

A free mini-course that helps you use a news release to promote your book or other product or service | taught by DL Hughes
  • 9 Videos
  • 1 Quiz
  • 2 PDFs
  • 0.8 hrs

Course Curriculum

Course Introduction
What You'll Learn
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Course Lessons
What Experience Teaches
Help News Publishers Help You
Slant Your Story Correctly
Types of Information that Gets Published
How to Structure a News Story
How to Distribute Your News Release
How to Format a News Release
Tips and Cautions
Fun Learning Quiz
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Resource Section
Places to Distribute Your News Release
Project/Special Offer
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Course description

Get free exposure for for your book or other product or service.

Wise people are want to find cost effective ways to get the word out. Sending a news release is one way to do that.

But it's not enough to throw a release at newspapers like mud on a wall and see if sticks. You need to know what news outlets are looking for and provide it to them.

In this mini-course you'll learn:

  • The one key thing news outlets are looking for in a news release
  • How to structure your release for maximum impact
  • The types of content news outlets seek
    How to structure a news release when you write it
  • How to format a news release
  • Where to distribute your release
  • Tips (and cautions) that will help you get your release published

This course also has a list of places where you can publish your release along with other bonus material.

Invest your time in this course. You'll get great publicity value for your investment.

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DL Hughes
DL Hughes
DL Hughes has more than three decades of experience as a writer, editor and publisher. Over the years he has done:

Public relations writing, advertising copy writing, news writing, magazine articles, technical writing, fiction books, nonfiction books, book ghostwriting, documentary film scripts, multimedia scripts, courses and online content.

Don has the background and hands-on experience to make a positive contribution to your writing project. He has:
  • A Bachelor's degree and two Master's degrees (academic and professional).
  • Served as an editor for a national book-selling magazine.
  • Taught writing and New Media subjects at conferences and on the University level, both overseas and in the U.S. He was named to Outstanding Educators of America.
  • Traveled to 31 countries as an NGO journalist.
  • Worked for book publishers and has been the CEO of his own independent publishing company for 25 years.
  • Works as a freelancer from Southern California.

Today, he writes books and teaches courses on writing and publishing, business, education, health issues, relationships and spirituality.

He is genuinely interested in helping his students reach their writing and personal goals. You can reach him here and he responds as promptly as possible.